Tata Motors Partners with JLR to Electrify Their Future: Avinya Leads the Way

In a significant move towards electrification, Tata Motors has unveiled plans for its forthcoming premium electric vehicle, the Avinya. This remarkable EV will be built on the same foundation as electric models from Jaguar Land Rover (JLR), utilizing the British automaker's Electrified Modular Architecture (EMA). The EMA platform will also serve as the base for the next-generation Velar, Evoque, and Discovery Sport from JLR.

Tata Passenger Electric Mobility Ltd and Jaguar Land Rover have formalized their collaboration through a Memorandum of Understanding (MoU), granting Tata Motors access to JLR's EMA platform. The strategic partnership goes beyond merely sharing electric motors and battery packs; it will also leverage JLR's extensive manufacturing expertise.

According to P B Balaji, Group CFO of Tata Motors, the Avinya is just the beginning. The EMA architecture is poised to underpin a range of electric vehicles, positioning Tata's offerings as alternatives to JLR's premium lineup.

This collaboration not only promises a broader electric portfolio but also stands to expedite development processes, propelling Tata Motors into the realm of advanced electrical and electronic architecture. The partnership is also seen as a strategic step towards preparing the brand for the future of autonomous vehicles.

JLR's EMA platform is equipped with Level 2+ autonomous capabilities, an integrated propulsion system, advanced battery management, and a cutting-edge charging system. It supports over-the-air updates and ultrafast charging, ushering in an era of convenience and efficiency.

Production of the first EMA-based models is slated to commence at JLR's Halewood facility in the UK in late 2024. To maintain cost-efficiency, the Avinya will adopt a localized version of this platform, marking an exciting chapter in Tata Motors' electric evolution.