Maruti eVX Electric SUV Launch Faces Delay: Battery and Software Challenges Stall Production

The highly anticipated launch of the Maruti eVX electric SUV appears to be facing a delay of a few months. Maruti Suzuki is grappling with various challenges, particularly related to battery supply and software issues, which have resulted in a postponement of the start of production (SOP) by approximately five months.

The eVX, set to be manufactured in India and targeted for export, is experiencing delays in both its international and domestic launch schedules. This setback is also expected to affect Toyota’s version of the eVX.

Reports suggest that the start of production for the Maruti eVX SUV could be postponed from September 2024 to at least February 2025. Consequently, its export to Europe and Japan may be delayed from the end of 2024 to the following year. This delay could potentially impact Suzuki’s plans to enter Europe’s competitive EV market, as Maruti Suzuki serves as a significant export base for the eVX, with a considerable portion of the planned output earmarked for overseas markets.

This postponement highlights the complexities associated with software development in EVs, stemming from the intricate nature of electric powertrains and the continual need for updates and innovation. Maruti Suzuki is keen on ensuring a smooth product launch by addressing these challenges before proceeding with the SOP.

Despite the delay, Maruti Suzuki remains committed to its long-term strategy of introducing six electric vehicles in India by FY31. The company aims to penetrate various segments, including hatchbacks and SUVs, with electric vehicles expected to constitute around 15 percent of its total sales by the end of the decade.

Following the eVX, Maruti Suzuki plans to introduce the YMC MPV and an EV hatchback based on the eWX concept showcased at the Japan Mobility Show in 2023. Despite facing criticism for its late entry into the EV space, Maruti Suzuki emphasizes its strategic approach of localizing parts and manufacturing in India for global operations.

Maruti Suzuki views its entry into the EV market as opportune, with the market share for EVs projected to reach 3-5 percent. This timing aligns with the introduction of electric vehicles by competitors such as Hyundai and Mahindra.

However, amidst its ambitious plans, Maruti Suzuki faces the challenge of managing a vast product portfolio and an overburdened R&D department, leading to anticipated delays of three to six months for some of its ICE models.